Launch of "Business France"
Launched a year ago, the merger of the French Agency for International Investment (AFII) and the French Agency for International Business Development (UBIFRANCE) became a reality on January 1st, 2015.
Business France aims to internationalize the French economy by helping French companies either expand abroad or attract investment in France.
Under the direction of Muriel Pénicaud, Business France will set up a communications campaign called Creative France to highlight the strengths of the country and develop the Business.
An industrial and commercial public establishment, this new agency will play its part in efforts to generate more trade and sustainable investments in the service of the revival of the French economy, economic development of territories and job creation.
For more info, please visit http://www.businessfrance.fr/home_en.html