Alexander Barrelier presents the Champagne House Louis de Sacy, a new member of the FACC of Florida

Brand Ambassador for Louis de Sacy in Florida, the Caribbean as well as several Latin American countries, Alexander Barrelier discusses the Grand Cru Champagnes whose name can be found amongst the greats: a tribute to the territory, quality and the delicate blend of grape varieties.


e-Toile: Hello Alexandre Barrelier. You are the representative of the House of Champagne Louis de Sacy within the U.S. market. What role has this Champagne Company entrusted you with in Florida?

I am the brand ambassador for Louis de Sacy in Florida and the Caribbean region as well as in several Latin American countries.

My main tasks are to ensure the distribution of these Champagnes while securing strong distribution networks which highlight our product.

Being based in Florida and especially Miami seemed appropriate since, on the one hand, Champagnes Louis de Sacy imports its own products, and a local presence always allows for a better control of your product flow and, on the other hand, we wish to take advantage of the growing market for wines, champagnes and spirits in Florida.

e-Toile: The Champagne Louis de Sacy has a very long and successful history, can you tell us a little bit about its history?

Alexandre Barrelier: Mr. Louis de Sacy was born in 1654. In 1689, when he was an attorney in Paris, he bought an acre in the town of Champagne Verzy. After twelve generations of collective effort, the estate has expanded to include 20 hectares. Alain Sacy is now the winemaker, manager and owner of the property, which in turn, he will hand over to his children, Jonathan and Yael Sacy.

270,000 bottles are produced annually , amounting to around 23,000 cases, of which 5,000 are destined for the Americas.

This is a vintage Champagne, a designation, "appellation", which is enjoyed by only 17 places in the Champagne region. This designation serves as a guarantee of both territory and quality and our neighbors possess prestigious names ...

Our Champagne, developed in the cellars of our estate, is born of a marriage between grapevines that are typically associated with Pinot Noir, Chardonnay and Pinot Meunier, the latter being a very tannic grape that is particular to Champagne.

e-Toile: Grand Cru Champagne is already being distributed in several states within the U.S., do you utilize specific strategies locally whether on the distribution level or in marketing?

Alexandre Barrelier: Champagne Louis de Sacy is currently distributed in Boston, New York, Washington as well as in Texas, California and of course, in Florida and the Caribbean.

We offer five different products:

  • The original Brut which is our first Champagne, the original, the first mixture by Louis de Sacy,
  • Brut Grand Cru
  • Brut Rosé Grand Cru
  • And two vintage "nudes", one Brut and one Rosé. These are very upscale champagnes since they are very difficult to achieve because they are very natural. They have the distinction of being the driest since they have no added sugar.

As with everything, the trouble is in finding a good balance between quality versus price as well as establishing beneficial networks by entering into distribution agreements with hotel chains and cruise lines.

It is, therefore, primarily about developing an effective marketing strategy that fits well with the distribution and logistics our company has opted for.

On the marketing level itself, we take action to develop a promotional strategy that showcases our products with tastings as well as visuals and promotional tools.
The Champagne market is difficult in the sense that it is essentially a festive-oriented drink and it competes with other wines. So we need to emphasize and distinguish our Champagnes by highlighting their characteristics and qualities.

Wine Spectator magazine has supported us tremendously in awarding our Brut Grand Cru with 90 points out of a possible 100 and 93 points to our Brut Rosé Grand Cru!

e-Toile: You recently registered with the Franco-American Chamber of Commerce of Florida, what do you expect from joining this organization?

Alexandre Barrelier: As a businessman, when you are abroad, you always look to see whether there is a Chamber of Commerce established or not. These are independent organizations that allow locally established French companies to come together and to be a part of this is very important, if only out of solidarity.

Champagne Louis de Sacy’s website

French American Chamber of Commerce of Florida’s website

Last modified on 22/03/2012

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